PopSeal, LLC. (www.popseal.com) is looking for business student help with a study into a specific area of technology licensing.
PopSeal has invented a 100% aluminum top for beverage cans that is self closing, self sealing, and eliminates the tab. This provides a savings in aluminum and achieves the "holy grail" of reseal-ability. PopSeal has now developed demonstration cans and is beginning to talk with can makers and beverage companies. Industry interest is high.
We are developing a strategy or basis for negotiating licensing and/or technology sales. We have contacts at several levels within the industry including ALCOA, Ball Corporation, Pepsi and Miller/Coors.
We would like student help to study the economics of the major beverage companies…including advertising budgets and the value of market share points. This will give PopSeal a third party study to use as a basis for our negotiations.
Everett Kemp, PopSeal LLC senior advisor
Jon Fjeld, Ph.D.
Professor of the Practice, Strategy
Center for Entrepreneurship & Innovation
The Fuqua School of Business
Entrepreneurship at Duke: www.EntrepreneurshipAtDuke.com
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